THE BROWNSTONES

SIGNATURE LIFESTYLE CAMPAIGN

PURPOSE

A 30-day cinematic lifestyle campaign

positioning THE BROWNSTONES as the

epicenter of Northwest Arkansas luxury.

CAMPAIGN JOurNEY

WEEK 1:

IDENTITY + ENVIRONMENT

  • WHO LIVES HERE?

  • WHY HERE?

  • WHY NOW?

  • 1 - documentary style introductory

    trailer to THE BROWNSTONES. (sEVERAL

    REALTORS)

  • 3 - SHORT CINEMATIC REELS TO

    HIGHLIGHT THE QUESTIONS ABOVE.

  • TARGET AUDIENCE AND DEMOGRAPHIC WITH

    PAID META ADS CAMPAIGN. ($70-$100 A

    WEEK)

WEEK 2-3:

MOVEMENT + COMMUNITY

  • DAILY RITUALS

  • LIFESTYLE

  • SOCIAL PROOF

  • 2 - CONTINUATION OF DOCUMENTARY

    STYLE SHOWCASE.

    HIGHLIGHT THE LIFESTYLE.

    iNTERVIEW HOMEOWNERS FOR EMOTIONAL

    APPEAL.

  • 6 - SHORT CINEMATIC REELS TO

    HIGHLIGHT THE DAILY LIFE AND

    MAXIMIZE REACH.

  • TARGET AUDIENCE AND DEMOGRAPHIC WITH

    PAID META ADS CAMPAIGN. ($70-$100 A

    WEEK)

WEEK 4:

ATTENTION TO DETAIL

  • DIVE INTO THE DESIGN

  • WHY THE DESIGN FITS THE LIFESTYLE

  • TARGET THE INTENTIONAL DETAILS

  • 1 - BRING THE DOCU-SERIES TO A CLOSE

    (sEVERAL REALTORS + hOME BUILDER)

  • 3 - SHORT CINEMATIC REELS TO

    HIGHLIGHT THE ATTENTION TO DETAIL.

  • TARGET AUDIENCE AND DEMOGRAPHIC

    WITH PAID META ADS CAMPAIGN.($70-$100 A

    WEEK)

WHAT I PROVIDE:

CAMPAIGN TRANSPARENCY

  • MOOD BOARD

  • FULL SCRIPTS + SHOOT PLANNINGS

  • WARDROBE IDEAS

  • consistent communication and inclusion in creative process

  • CLIENT/SERVICE PROVIDER CONTRACTS

POSTING CONSISTENCY

  • POSTING AND AD-MANAGEMENT

  • 16 TOTAL VIDEO ASSETS

  • SCHEDULED POSTS

TOTAL ESTIMATED COST: $3,500-$4,000

PAST WORK